A happy giant carrot greeted everyone who attended the opening Summer Farmers Market at Billings Forge today. The happy giant carrot highlighted the importance of good nutrition as well as the difficulties inherent in finding fresh produce in Hartford. The Farmers Market, now a mainstay of the Frog Hollow neighborhood, offers fresh produce from local and regional farmers every Thursday through October from 11 AM until 2 PM on the Billings Forge Green (just north of the Firebox Restaurant), and the Farmers Market doubles SNAP benefits, so that each SNAP dollar spent at the Farmers Market counts as two.
The Fresh Express, sponsored by The Hartford and Aetna, will take employees of those two companies to and from the market. These employees can then help to provide fresh produce for local families in need: for every dollar up to $2,000 an employee of either The Hartford or Aetna spends at the Farmers Market, The Hartford and Aetna will match that spending with a contribution to the double SNAP purchase program at the Market. Employees should visit the Master Table at the Market to enroll their purchases and to learn more about other offers during the summer.